Tavern master synonym5/20/2023 So I can understand why a true craftsman (craftsperson?) in the cocktails area wouldn't want to be associated with the modern day image of "bartender." And, of course, there is a huge difference between the people shaking drinks at bars like Pegu Club, Milk & Honey and Flatiron Lounge and the people pouring beer and shots at the local bar or, worse yet, serving premix Margaritas at the local Bennigan's. The overall image of a bartender is still more or less the same, except that it now also includes relatively untalented but copiously endowed and scantily clad young women and men pushing expensive beer, overpriced "superpremium" vodka and the occasional sugary concoction. By the end of that cycle, the title "bartender" came to be associated with a relatively untalented old guy who pushed cheap beer and shots of watered down booze across a bar. Then Prohibition happened then the highball era began post-Prohidition then youth rebellion in the 1960s caused several generations of young people to reject cocktails in the 1960s and 70s, and with the rise of drug culture alcohol came to be valued more for its intoxicating qualities than its gustatory gualities etc. Top bartenders like Jerry Thomas were celebrities. This is actually an interesting question.īack in the day, the bartender or tavern owner was likely to be one of the most respected men in town.
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